![]() ![]() “We have many hundreds of millions of qualified households out there. He added that there will be some viewers who do cancel and may take several years to bring back. “I think folks are trying to figure out how much juice is left there, and I would say we anticipate that we will have incremental acquisition and incremental adds for the next several quarters,” Peters said. However, in the earnings interview, Peters said the rollout would continue over the next couple of quarters and would likely continue to bring in more subscribers. As a result, we’re revenue positive in every region when accounting for additional spinoff accounts and extra members, churn and changes to our plan mix,” the letter reads. “The cancel reaction continues to be low, exceeding our expectations, and borrower households converting into full paying memberships are demonstrating healthy retention. The streamer says it has now “taken action” on paid sharing in every region the company operates in and continues to see a low cancel reaction. However, the price hikes also come as the streamer reported about $1 billion in “lower-than-planned cash content spend,” over the past quarter due to the SAG-AFTRA and WGA strikes.Īmid the strikes, in the third quarter, the company reported revenue of $8.5 billion, an increase of 8 percent year-over-year, and the addition of 5.9 million new subscribers last quarter thanks to the rollout of paid sharing. The changes come as Netflix continues to ramp up its monetization efforts on the platform, which have included its new advertising tier - which saw its membership up close to 70 percent from last quarter and 30 percent of signups in the countries with the ad tier choosing that tier - and its password-sharing crackdown. Speaking during the third-quarter earnings interview, Netflix co-CEO Greg Peters would not comment on when price increases on the other plans may happen, but said the timing will fit in to the company’s “philosophy” of “occasionally” raising prices to continue delivering better content. “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same - a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix said in its third-quarter shareholder letter. and France, pricing for the ad and standard plans remain unchanged, while the basic plan is jumping to 7.99 pounds and 10.99 euros, respectively, and standard is increasing to 17.99 pounds and 19.99 euros, respectively. (Not that Suits had anywhere near the success of those franchises on cable.Netflix Film Division Undergoes Genre-Based Reorg (Exclusive) Buoyed by the success of Suits - which Netflix says generated some 1 billion viewing hours globally - “we may have increased opportunities to license more hit titles to complement our original programming.” Netflix didn’t say what titles that may include, but it did point to the continued success of major series like Friends and The Office. Netflix ended the quarter with a total of 247.15 million paid subscriptions worldwide, up nearly 11% from the previous quarter.Īnd don’t be surprised if you see more reheated content on Netflix. Netflix also said that the shift toward paid sharing - that is, keeping you from sharing your account with someone who doesn’t actually live with you - has resulted in “low” numbers of cancellations, “exceeding our expectations.” That scheme allows accountholders to add on an additional household for $8 a month, or convert them into their own, full accounts. ![]() Like in the U.S., Netflix is ramping up the advertising plan and killing the Basic option in Germany, Spain, Japan, Mexico, Australia, and Brazil, starting next week. More changes are coming to Netflix’s global subscribers, too. ![]() Download Mobile Legends Bang Bang for AndroidĢ3 of the best Netflix hacks, tips, and tricksĮSPN+: Live sports and more you can’t get anywhere elseĭon’t bother sending back those final Netflix DVD rentalsĮlsewhere in the world, price increases also will be seen in the U.K. ![]() Download Adobe Flash Player for Windows. ![]()
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